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Framework for Responsible Environmental Marketing Communications

Contents

  • General overview and guidance on green claims

  • Environmental claims checklist

  • Table of existing ICC principles with interpretation and commentary

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Copyright © 2015 ICC Malaysia c/o Federation of Malaysian Manufacturers
Wisma FMM, No 3 Persiaran Dagang, PJU 9, Bandar Sri Damansara, 52200 Kuala Lumpur.